Growing up in Hong Kong, where skincare is heavily influenced by East Asian beauty leaders such as Japan and Korea, and within a culture where sheet masks play a critical role in skincare routines, Kary Cheng is a naturally passionate advocate of sheet masks.

For as long as she can remember, sheet masks have been a fundamental part of Kary’s skincare routine. It’s a product she uses religiously every week, which has helped her overcome skin concerns and feel confident.

After living in Dubai for a decade, Kary still travelled to Hong Kong to get sheet masks. When they did appear on shelves, they couldn’t match the results and quality of leading East Asian brands.

This frustration, coupled with a passionate belief in the benefits sheet masks could bring to the region, led to the creation of GLIST.

Kary strongly believes that skincare shouldn’t be complex or involve many steps. Instead, it should fit easily into people’s schedules and empower them to feel the best version of themselves.