When it comes to East Asian skincare, Japanese and South Korean products are the most well-known in the market, however, the global reputation of Taiwanese skincare has been steadily rising in popularity in recent years because of its emphasis on natural ingredients, advanced technology and time-honoured traditions.

Taiwanese beauty, more commonly known as T-Beauty, has captivated industry experts and skincare enthusiasts because of its innovative, highly effective and simple products. Taiwanese brands have a clinical focus and feature powerful active ingredients to help people achieve their best complexion and brands are continually pushing boundaries and looking to advance their skincare formulas so they’re the best in the world. T-beauty has also had a huge influence on the world’s love of face masks which are that popular in Taiwan, they can be found in convenience stores, not just in beauty stores.

As an East-Asian-owned brand that is headquartered in Dubai and produced in Taiwan, in this blog post, we wanted to celebrate some of our favourite T-beauty skincare brands and tell you exactly what it is about them we love.


Recognised in Taiwan as a leading clinical skincare line, DR.WU was founded in 2003 by renowned dermatologist Dr. Ying-Chin Wu and his son Eric Wu. Backed by more than 50 years of medical experience and 200,000 clinical studies, the brand develops technologically advanced formulas for its medical-quality skincare. DR.WU is well-known for its highly effective serums and its best-sellers include the Intensive Hydrating Serum with Hyaluronic Acid and the Intensive Renewal Serum with Mandelic Acid.

WHY WE LOVE IT: DR.WU prides itself on using a high concentration of high-grade active ingredients to create its skincare line and doesn’t use alcohol or additives. The brand’s capsule collection facial masks are made with high-quality ingredients that promote healthy and flawless complexions.


My Beauty Diary has grown to become Taiwan’s number-one sheet mask brand since its launch in 2004 and is now available in more than 15 different regions. The award-winning brand has been credited for making T-beauty popular around the world and designs sheet masks that feature a triple-action formula of active ingredients that promotes extremely targeted delivery and absorption. The brand’s most loved products include the Black Pearl Sheet Mask and the Hyaluronic Acid Sheet Mask.

WHY WE LOVE IT: My Beauty Diary is dedicated to continually improving its products by seeking out new and effective ingredients to advance its sheet mask formulas. Recently, the brand advanced its facial mask technology by introducing technological fibre which has made the masks thinner and more breathable.


L’Herboflore’s extensive but affordable skincare line is known for being highly effective and the brand’s most loved product is its unique wing-shaped eye masks which have been expertly developed to care for and nourish the delicate under-eye area. Every detail of L’Herboflore’s products including the packaging, mask material, ingredients and fragrance has been designed to the highest quality and the brand’s best-selling products include the Tremella Moisturizing Eye Mask and the Tremella Firming Eye Mask.

WHY WE LOVE IT: L’Herboflore continually develops new technology to advance the quality of its eye masks. The masks now feature a thinner material that allows for skin-tight adhesion which allows for maximum absorption of the active ingredients. L’Herboflore also commissions well-known illustrators in Taiwan to design vibrant and unique packaging for every single product.


Founded by experts in dermatology, biotechnology and pharmaceutics, Neogence is one of Taiwan’s top two derma skincare brands. The brand uses long-term clinical case analysis to develop highly effective solutions that solve a range of skin issues and uses highly concentrated, highly active ingredients in its skincare formulas. Neogence also uses innovative biotech to support the transmission of active ingredients deep into the skin’s cells.

WHY WE LOVE IT: Neogence is committed to using safe ingredients to create gentle skincare and manufactures its products in its own factory. The products are also paraben-free, heavy metal-free, dye-free, fragrance-free and never tested on animals.


A leading skincare brand with over 87 years of heritage, Dr. Morita is known in Asia as one of the pioneers of sheet masks. The brand combines high-tech research and the best natural ingredients from Taiwan and Japan to create its highly effective facial masks and its best-selling and most-loved product is the Hyaluronic Acid Essence Sheet Mask which has been a top seller for years across Asia.

WHY WE LOVE IT: Dr. Morita owes much of its success to its research and development centre in Japan but in 2004, the brand expanded its production base to Taiwan where it continues to push the boundaries of science and medical research to further develop its award-winning range of skincare products.


Taiwan’s holistic approach to skincare, drive to blend traditional wisdom with scientific innovation and commitment to natural and clean formulas has revolutionised beauty standards and is what inspired us to create our highly effective range of East Asian quality facial masks. We’ve worked closely with a renowned skincare laboratory in Taiwan to consciously create, develop and produce rich hydrating facial masks so we can bring East Asia’s most loved product to the Middle Eastern region and give people access to the powerful rejuvenating benefits of sheet masks.

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